Other companies talk about Corporate Responsibility.
We talk about Creative Responsibility. It’s a small change, but it makes a big difference.
Our mission: to help close the creativity gap
Creativity matters to society. Creative people invent, imagine, and solve problems, big and small. It has the power to change the world.
We all need to be more and more creative to tackle the challenges posed by today’s economy and society - at work, at school, at home and in our communities.
We don’t all have an equal opportunity to meet our creative potential. This is called the creativity gap. The creativity gap exists because of inequality in the UK.
Our mission is to help close this gap.
To achieve this mission we have set ourselves some ambitious goals to 2020 focusing on the following priority areas:
Photo credit: Tom Oldham
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