Penguin Ventures

About Penguin Ventures

We’re off the page and on an adventure.

Penguin Ventures is the licensing and consumer products division of Penguin Random House. We manage and exploit our portfolio of iconic literary brands and characters: Peter Rabbit, The Snowman, Spot, Flower Fairies and more, across product, experience and digital. We find new ways to tell the world's favourite stories by creating strategic partnerships in licensing, retail, promotions, experiential, theatrical, exhibitions; in location-based experiences; and across the digital landscape.

For more information get in touch at

Our Brands

Peter Rabbit™ (classic)

Peter Rabbit

Peter Rabbit has become a global icon, recognisable to parents, grandparents and children the world over since the publication of Beatrix Potter’s The Tale of Peter Rabbit in 1902.

Go to the Peter Rabbit website / Twitter / Facebook / Instagram

The Snowman™

The Snowman

Raymond Briggs’s much-loved seasonal favourite was first published in 1978 and adapted for film in 1982.

Flower Fairies™

Flower Fairies

Since their first publication in 1923, Cicely Mary Barker’s Flower Fairies have enchanted both adults and children alike around the world. The botanically accurate drawings in the 170 original illustrations, coupled with the enchanting fairy images based on real children from Cicely’s sister’s nursery school, appeal to our innate sense of magic and wonder.

The Snowman™ and The Snowdog

The Snowman™ & Snowdog

The Snowman and The Snowdog, first screened in 2012, extends the appeal of the original film to a whole new generation and has introduced children to a loveable new character, The Snowdog.

Fun With Spot™


Eric Hill’s loveable puppy has been a part of everyone’s early childhood since Where’s Spot? A firm favourite with preschoolers, Spot’s toddler-like behaviour introduces children to new experiences, friendship and play.
Visit the Spot website / Facebook / Instagram

What we can offer:

  • Full service agency: sales, contracts, royalties and reporting
  • Brand management of both classic and emerging properties
  • Long-term brand investment and support
  • Consolidated brand activity across publishing and consumer products
  • Global and diverse network of international licensing agents and consultants
  • Cross-promotion opportunities with our commercial and promotional partners
  • Expert exhibition curation and extensive archives with original content and material

We work with best in class licensing partners across all categories to ensure our brands are represented by quality, innovation and design-led product development.

We are proud of our strong relationships with retailers, ensuring continued visibility for our brands through instore positioning and cross category promotions.

We work collaboratively with brilliant and diverse partners to find innovative ways of bringing our brands to new audiences.

We produce immersive and exciting experiences, allowing our characters and stories to leap off the page creating special memories for generations of fans.

We work with global production companies to bring our stories to life through the magic of live theatre and music.

We own an extensive collection of original artwork, from Beatrix Potter, Cicely Mary Barker and Ladybird Books.  We work with international galleries and museums to showcase these national treasures, offering continued public access and education around the history of our brands.

Each of our brands is represented across dedicated digital and social platforms. Our website and social media teams create exciting, relevant content to ensure that the audience for each brand remains engaged and entertained.


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