Helping every child in the UK to read well by the age of 11
Photo credit: Elizabeth Dalziel/ Save the Children
Pledge #1: We will help deliver the Read On. Get On vision to help every child in the UK to read well by the age of 11, by making reading fun for children, parents and teachers
Nearly one third of all children growing up in poverty in England leave primary school unable to read well. This can have a massive impact on their future chances in life. Read On. Get On is a national campaign which aims to solve this problem.
Read On. Get On brings together partners including the National Literacy Trust, Teach First, the Publishers’ Association and Penguin Random House UK. Our joint goal is to eradicate illiteracy within the next generation so that every child in the UK can read well by the age of 11 by 2025.
As publishers we believe that we can make the biggest difference by making reading fun through our authors, characters and books.
World Book Day
Penguin Random House is one of the biggest funders of this global celebration of books and reading. In 2016 we published two special £1 books for World Book Day - The Trouble with Daisy by Kes Gray and The Great Mouse Plot by Roald Dahl. Over 1 million children used their free book tokens to purchase World Book Day books in 2016, giving the first ever number 1 to the world’s no.1 storyteller, Roald Dahl.
For the second year running, author James Patterson sponsored the World Book Day Award which challenged schools across the UK to respond creatively to the question ‘Where does reading take you?’ for the chance to win up to £10,000 of books and a school library makeover.
Read For My School
In 2016 we supported Read For My School to inspire young people nationwide to read for fun. Run by charity BookTrust, Read For My School is a national competition which challenges students age 7-13 across England to read as many books as possible and to discuss their reading choices with their classmates.
We gave students taking part in the competition free access to a range of Penguin Random House e-books. Over 130,000 students from 2,000 schools took part, reading our books more than 75,000 times.
McDonald's Happy Readers Campaign
In September 2015 we worked together with McDonald's and the National Literacy Trust to bring the extraordinary world of Roald Dahl to life for millions of children through the McDonald’s Happy Readers campaign. Happy Readers was created to get more books into the hands of families, following research showing that almost one in seven UK children didn’t have a book of their own.
14 million free extracts from Roald Dahl books were given out to families with McDonald’s Roald Dahl Happy Meals. We worked with McDonald’s Happy Studio to create a companion app which brought scenes from each book to life through sounds, colour and motion.