Siena Parker wins the Acre 365 Social Impact Award for her work to help close the creativity gap

SIena parker 1

Siena Parker, Creative Responsibility Manager, Penguin Random House UK, has won the Acre 365 award for Social Impact in recognition of her achievements in shaping and delivering Penguin Random House UK’s Creative Responsibility strategy, which aims to help thousands of young people discover and reach their creative potential regardless of their background.

The Acre Awards recognise individuals who have achieved rapid social, environmental and safety impact in their first year at an organisation. The 2016 judges said they had considered where applicants had gone the extra mile, over and above their job description, and enhanced the image of the sustainability marketplace and the respective industry sector they worked within. 

Siena joined Penguin Random House from Heineken UK in April 2015 as its first corporate responsibility manager, reporting to CEO Tom Weldon. After consulting with wide networks of colleagues, authors, agents, booksellers and readers, Siena developed the company’s 10-point Creative Responsibility strategy, which aims to help close the ‘creativity gap’ caused by factors such as social mobility, geographic location and ethnicity which prevent individuals from having equal opportunities to fulfil their creative potential.

At the heart of the strategy are a partnership with creative writing and mentoring charity, Ministry of Stories, and ten 2020 goals in four focus areas: Inclusion, Reading, Sustainability and Community. 

Siena received an Acre365 trophy and £250 to invest via the Kiva micro-financing platform (, and all the shortlisted applications to Acre365 2016 will now contribute to creating a knowledge platform of best practices.

To find out more about Penguin Random House UK’s Creativity Responsibility strategy and to explore its ten 2020 goals, visit: 

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