Penguin Random House UK Consumer Insight Team wins Business Impact of the Year at Market Research Society Awards
The Penguin Random House UK Consumer Insight team are thrilled to have been recognised in two categories at the 2016 MRS Awards - the Oscars of the consumer insight world.
The team won Business Impact of the Year, an award recognising their company-wide influence in putting the consumer at the heart of decision-making. The judges were impressed by the scale and impact of the team’s research, saying: “the small in-house team at Penguin Random House punches well above its weight.” The team’s award submission showcased 10 ways in which Consumer Insight has influenced direction at Penguin Random House UK, including in media planning, consumer brand strategy, digital development, editorial and design decisions, and influencing our international business.
The team of four – Louise Vinter, Laura Bijelic, Rosa Halford and Avril Fitch – were also Highly Commended in the award for Best In-House Research Team, ahead of a shortlist which included research teams from Twitter UK, Unilever, BBC World Service, Barclays Premier and Nationwide.
The Awards were presented by comedian Holly Walsh at a ceremony on 5 December in Embankment Gardens.