Penguin Random House partners with Editions at Play digital experiment
Penguin Random House are partners in an exciting new initiative that launched today called Editions at Play. This is an experiment by Visual Editions and Google’s Creative Lab to explore the potential of digital books: that is, books that change dynamically on your phone or tablet, using all the attributes of the modern mobile web to do things that printed books never could. Simply put, keeping the integrity of reading, but playing with the book’s digital form.
And yes, the idea of unprintable books is a bit hard to wrap one’s head around, so we found the idea is best explained in pictures:
Full details here: https://editionsatplay.withgoogle.com/#/.