Puffin's PopJam channel reaches 100,000 followers

Our Puffin PopJam channel is our fastest growing social platform. With a UK following of over 100,000 kids, it’s the perfect place for us to showcase our wonderful books and characters and spark the imaginations of our audience. We are leading the way with high engagement and followers.

PopJam is a new, safe social network for children (7-12 years is the core audience) from Mind Candy; the creators of Moshi Monsters. It’s a free mobile app, and an amalgamation of the best bits of Instagram, Pinterest and Twitter; users can design and share art, stories, photos, games, stickers or ddles – all within the safety of a heavily moderated environment.

Over a quarter of a million kids in the UK engage with PopJam every month, with over 30,000 visiting every day.

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