Our winners at the British Book Industry Awards 2016
Transworld were crowned BBIA’s Publisher of the Year, sponsored by Bertrams for having “led the way” as print growth returned for the first time since 2007.
These successes, aided by its “exceptionally strong sales, marketing and publicity teams”, totted up to 12% sale growth (TCM): nearly double the last year’s market average of 6.6%.
The judges commented: “Transworld publishes the hell out of its books, and it’s hard to think that anyone could have made more out of The Girl on the Train. It was firing on all cylinders in 2015 – no one does blockbuster publishing like Transworld.”
In 2015, Transworld published:
- The bestselling hardback novel of the year, Paula Hawkins’ The Girl on the Train
- The bestselling narrative non-fiction hardback, Bill Bryson’s The Road to Little Dribbling
- The third bestselling hardback novel of the year, Lee Child’s Make Me
- The Winner of the Costa Novel of the Year, Kate Atkinson’s A God in Ruins
- The bestselling celebrity autobiography of the year, Paul O’Grady’s Open the Cage, Murphy!
- The bestselling book of short stories, Rachel Joyce’s A Snow Garden
- The bestselling digital serialisation of a novel, Cathy Bramley’s Wickham Hall
- The bestselling backlist thriller of the year – Terry Hayes’ I Am Pilgrim
- The bestselling ebook of the year – The Girl on the Train
- The bestselling audio of the year – The Girl on the Train
Transworld win Publicity Campaign of the Year award for The Girl on the Train
Alison Barrow, Director of Media Relations at Transworld was also rewarded for her work on The Girl on the Train, winning Publicity Campaign of the Year award.
Barrow won out for her “all-bases” campaign, resulting in the TCM volume sales of 500,000+ in 2015. She deftly managed word of mouth over the entire year and her advance planning paid off. “Transworld took a relatively unknown author and made her a household name,” said the judges. “The sheer number of copies sold, and the fact it kept going through the entire year, is extraordinary. It’s a true word of mouth hit, and it is the publicity work that has driven that.”
Alison Barrow said: “It is completely thrilling to win an industry award, most especially in the light of some exceptional, mould-breaking publicity campaigns last year – Go Set A Watchman; Deliciously Ella; The Shepherd’s Crown and the Ladybird books amongst them. At the heart of all successful publishing PR efforts are brilliant, page-turning and standout books and the authors themselves. We have been truly fortunate to work with Paula Hawkins and her (Agent of the Year) Lizzy Kremer who have demonstrated unfailing commitment and dedication. It’s all about teamwork."
Penguin Press win Marketing Strategy of the Year award for the Little Black Classics
Success also for Penguin Press; the Little Black Classics campaign won Marketing Strategy of the Year award at the British Book Industry Awards 2016. Penguin Press Marketing Director Nicola Hill said: "Hugely deserved and thanks to all of those who contributed to this campaign including the fantastic website created by the development team."
Penguin Press Brand Manager Sam Voulters said: "What a fantastic campaign to work on! The success of the series was down to absolutely everyone in the division."
The BA Award for Outstanding Contribution to the Book Trade went to James Patterson
James Patterson (published by Cornerstone) was recognised for his “unprecedented support” of the book trade. He has helped flooded booksellers back to their feet, providing £500,000 grant funds over the past two years, and also supported school libraries through World Book Day and The World Book Day Award.