Chorleywood Bookshop is crowned Vintage Independent Bookshop of the Year 2016

Chorleywood Bookshop in Hertfordshire has been named this year’s Vintage Independent Bookshop of the Year.
 The award was presented to the shop’s team at the Vintage Independent Booksellers’ Conference by bestselling author Tracy Chevalier on Monday 17 October and became the first shop to win the prize twice, having previously won in 2012.

The competition, now in its sixth year, is open to independent bookshops of all sizes and is awarded to the shop that, in the judges’ opinion, has promoted Vintage Books with the most creativity and passion.

Chorleywood ran activities throughout the summer, with a brilliant themed window and summer reading promotion, a partnership with a local school, staff recommendations, a supper club and a toddlers’ story-time group.

The award was launched by Vintage, as a way of celebrating independent bookshops throughout the country and the vital role they play in the book industry. Previous winners are White Horse Bookshop in Marlborough, Wiltshire (2011), Chorleywood Bookshop (2012), Storytellers, Inc. in Lytham St. Annes (2013), Slightly Foxed in London (2014) and The Bookshop in Kibworth (2015). This year’s judges were Ruth Waldram, Vintage Brand Director, Rosanna Boscawen, Campaigns Manager for Vintage, and Kate Gunning, PRH’s Partnership Manager for Independent Retailers.

The winning shop impressed the judges with its sustained and varied programme of activity throughout the summer, including a Reading the World promotion of Vintage titles, work with five different book clubs, specially designed POS and extensive coverage online and on social media.

In second place was Wenlock Books, who held a Vintage Day, with a Pimms party, displays, a children’s book club and booksellers’ choices, all underpinned by extensive activity on social media. Third place was awarded to Word Power Books, a fantastic radical bookshop that adapted Vintage’s backlist in ingenious ways to suit the shop’s clientele and to mark the business’s twenty-first birthday.

Kate Gunning, Partnership Manager for Independent Retailers, said: “We were delighted with the response to this year’s competition, and with the overall standard of the entries. I always love seeing the different ways in which bookshops celebrate Vintage. Once again, this year, they pulled out all the stops. Many thanks from everyone at Vintage to the shops that entered, and our warmest congratulations to Chorleywood, Wenlock Books and Word Power.”

Chorleywood Bookshop said: “Chorleywood Bookshop are thrilled to have won Vintage Independent Bookshop of the Year 2016! We love working with Vintage, their wide and talented range of authors have and are still producing some of the greatest literary works of our time. I would like to say thank you to the wonderful team at the Chorleywood Bookshop without whom this prestigious award would not be possible.”

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