Penguin Random House Consumer Insight team shortlisted for two Market Research Society awards
The Penguin Random House Consumer Insight team have been shortlisted for ‘Best In-House Team’ and ‘Business Impact of the Year’ at the annual MRS awards.
MRS is the world's leading association of market and opinion research professionals and the annual awards celebrate the ability of research to drive innovation, inspire change and deliver results.
The Best In-House Team award recognises a research team that has developed and delivered an outstanding body of work which has genuinely affected an organisation’s strategy or focus.
The Business Impact of the Year award is for a team that has used research to make an impact across a business, on business-critical aspects of operations or a change in company culture.
The Penguin Random House team is up against some large in-house insight teams including Unilever, Twitter, Barclays, BBC World Service and Nationwide Building Society. In the Business Impact category we’re competing against companies and brands as diverse as Hakkasan, Now TV, wargaming.net, Arsenal FC and Pizza Hut.
The winners will be announced at the MRS Awards Dinner on 5 December.