Success for Penguin Random House on The FutureBook Awards shortlists


Penguin.co.uk
, has been shortlisted in the Platform of the Year section of The FutureBook Awards.

The site, launched earlier this year, brought together all of Penguin Random House's consumer-facing brands, including Puffin and Ladybird, into a single website to become the focal point for all of our authors and titles. Before the launch, we had over 500 individual websites, with the vast majority driving very little traffic or engagement at all. Now, all of our authors and titles have a platform which presents them to readers in a consistent and device agnostic way.

The team behind the site described their main objectives: “When developing penguin.co.uk our focus was to ensure that the consumer could navigate around the site with ease, unearthing our vast range of content. While books are at the heart of the site, we wanted to offer much more than that and so the usability here is key. We were focused on presenting all our books, authors, recommendation etc. in a clear and concise way.

Our redesign of Penguin.co.uk has proved to be very popular with customers and consumers. We have seen as much as a 180% increase in visitors to penguin.co.uk in 2016, compared to figures from the old site in 2015, and we now reach 2,344,216 unique visitors and have created over 114,000 clickthroughs to retailers.”

Penguin Random House have also been shortlisted in the Best Use of Digital in a Marketing/Publicity Campaign section for These are Mount Improbable by Richard Dawkins and #ByBook.

In total there were more than 100 submissions made to the awards this year, a record number for the event.

Of the shortlists, Philip Jones, editor of The Bookseller and programme director for FutureBook 2016, said: "Publishing has shown once again how it rises to the challenges set by digitisation and progress, with ingenuity, dedication, and fortitude.”

For more information on the Futurebook Awards, see here.

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