Innovative Pocket Penguins website wins 2 Lovie awards
Winning in both Best Online Advertising > Brand Microsite and Best Welcome Page categories, the site was also recognised with a bronze award in both areas.
Launching in May, Pocket Penguins introduced a new series of classic titles in a "compact, jewel-like format", priced between £5.99 and £8.99. The microsite gives the user the opportunity to find a book, explore the new cover design in a 360° view and read a beautifully laid out extract, before either purchasing or sharing.
The Lovie Awards are the sister ceremony to the global Webby’s, and The People's Lovie Awards are specifically categories voted for by the general public. In winning, the Pocket Penguins website was recognised alongside online media giants such as Vice, GQ and The Guardian.