Penguin Random House Children’s partners with BEAR Nibbles to launch the Big Book Club
Guiding users through an online magical world, the characters of BEAR and Puffin will encourage children to explore the alphabet alongside a growing library of books and fun activities.
From this month, the website will reveal a ‘book of the month’ that will correspond to a letter of the alphabet, including a mixture of childhood classics and new releases from favourite authors.
The first selection includes The Borrowers, Brown Bear, Brown Bear, What Do You See?, Diary of a Wimpy Kid and Dogger (as the letters B and D are revealed). The book club is targeted at preschool and primary age children.
Children will be able to unlock a free extract and activities for each book online, and subscribers to BEAR & Puffin’s Big Book Club will also receive a monthly email newsletter sent straight to their inbox or the inbox of a parent, teacher or book club leader. Filled with competitions, creative activities and special content inspired by each month’s book, there will be plenty to keep children busy, get imaginations soaring and inspire a love of reading.
BEAR and Puffin’s Big Book Club will feature on boxes of BEAR Alphabites cereal from this month and each pack will contain Big Book Club magnets so children can build stories on their kitchen fridges. Alphabites are sold in Tesco, Sainsbury’s, Asda, Waitrose, Morrisons, Ocado, The Co-op, Whole Foods, Planet Organic and many independent retailers.
Hannah Sidorjak, Senior Marketing Manager at Penguin Random House Children’s said:
“We’re excited to be partnering with BEAR on this Big Book Club to offer families a world of stories to explore together. With a range of books for new and older readers we hope to get children excited about reading and introduce some new favourite characters alongside some well loved ones too!”
Emma Howgego, Marketing Director at BEAR Nibbles said:
“To be working with a brand that is as loved and respected as Puffin is such a privilege; over the years they’ve made reading more engaging and accessible to millions of children across the world. As a brand we’ve always set out to make healthy choices a little bit easier for parents, and together with Puffin we hope to make this really important stage in a child’s development grrreat fun – whilst also providing a genuinely healthy breakfast to support along the way.”