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David Hieatt

How do you grow your business when you don't have a marketing budget? 
How do you stand out in a busy world? 
And what if the answer is right in front of you? 
 
'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' 
 
So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. 
 
Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover:<ul><li>Why giving is your secret to success</li><li>How to get people's attention when time is your biggest competitor</li><li>Why creating beats sharing How a small team can win</li></ul> 
Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold. 
 
'Don't be fooled by its pocket-sized appearance, this book is full of transformative tools from entrepreneur and founder of Howies and Hiut Denim, David Hieatt. Packs in some great advice for business-minded folk! ' 
Nathan @ngngdesign 
 
'Big admirer of David Hieatt...Now he shares how a newsletter can have a great impact on your business. Couldn't agree more. Full of practical, helpful tips. ' 
Tina Roth Eisenberg 
 
©2017 David Hieatt (P)2017 Do Books Audio

Do Open

How a simple email newsletter can transform your business (and it can)

Les McKeown

Real-world leadership is very different from all that the media would have us believe. Forget the dashing hero, true leadership is typically understated. It’s the myriad small things that make the big things possible. And we can all do it. 
 
In Do Lead, Les McKeown draws on his decades as CEO and senior advisor to demolish the myths around modern-day leadership – and provide new tools for the job. You’ll discover that effective leadership is goal- not people-oriented. It’s about the person with the right skills stepping forward. Find out: 
 <ul><li>Your natural leadership style</li><li>The essential toolkit and mindset</li><li>How to improve group dynamics and foster inclusivity</li><li>Strategies for dealing with setbacks and failures</li></ul> 
With scenarios from a range of industries, simple exercises and proven leadership techniques, Do Lead is an empowering guide to becoming a confident, respected and inspiring leader no matter what your position. 
 
'When Les writes, I read. Don't be deceived by this book's diminutive size - it's like a rich, chunk of leadership fudge that you never want to end. This eye-opening, challenging, and encouraging book may be small, but it packs a big punch.' 
Steve McKee, Businessweek.com columnist and author 
 
'If you don't think of yourself as a leader - think again. Les McKeown shows you how to be a great one. This is a must read for anyone who leads (or wants to lead) a company, team or group.' 
JJ Ramberg, Host of MSNBC's Your Business 
 
'A thoroughly refreshing take on what real leadership is all about. It is not about heroics or headlines, it is about achieving real results in the here and now. It's short, to the point, and not to be missed.' 
Rita Gunther McGrath, Professor and author 
 
©2014 Les McKeown (P)2017 Do Books Audio

Do Lead

Share your vision. Inspire others. Achieve the impossible

Bobette Buster

Today’s world wants to know you and the real story behind why you do what you do. 
Whether you have a product to sell, a company mission to share or an audience to entertain, people are far more likely to engage and connect if you deliver a well-crafted story with an emotional core. 
 
Bobette Buster is a lecturer and story consultant to major studios including Pixar, Disney and Sony Animation. In Do Story she teaches the art of telling powerful and engaging stories. Through profiles of activists, leaders and visionaries, she shares a variety of styles and narrative techniques to demonstrate: 
 <ul><li>The 10 principles of storytelling</li><li>How to source, structure and shape your story</li><li>The power of the 'gleaming detail'</li><li>Why an emotional connection is key</li></ul> 
With practical tips and exercises, you will soon discover how to take your own storytelling from good... to great. So, what’s your story? 
 
'Bobette is a truly fantastic teacher, a mainstay in the USC Peter Stark Program where she has made such a tremendous impact on students. No one understands story better than her.' 
Larry Turman, Director, USC Peter Stark Program and Producer of The Graduate 
 
©2013 Bobette Buster (P)2017 Do Books Audio

Do Story

How to tell your story so the world listens

Gavin Strange

Do Work You Love. Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness. 
 
On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations - the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep. 
 
With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position - from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to: 
 <ul><li>Change your perspective and revamp your mindset</li><li>Develop creative side projects Stay optimistic and resilient</li><li>Discover skills and passions you never knew you had!</li></ul> 
Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off? 
 
'A unique formula for self-motivation, staying passionate, and striking that often elusive balance between paying the bills and enjoying life to the creative max. A gem of a book' 
Inky Goodness 
 
'A light-hearted and hilarious guide packed full of lessons on how to discover your passion, turn it into something that supports you and dedicate 100% of your time to doing what you love. A frank, hip hop lyric-peppered self help book for people who don't read self help books.' 
HUCK magazine 
 
©2016 Gavin Strange (P)2017 Do Books Audio

Do Fly

Find your way. Make a living. Be your best self.

Alan Moore

So much passes us by, unnoticed. We multi-task, switch between screens, work faster. When was the last time you paused to consider a beautifully-made object or stunning natural landscape? Yet this is when our spirits lift and our soul is restored. 
 
Designer Alan Moore invites us to rethink not only what we produce - whether it's a website, a handmade chair, or a business - but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered? Is it a thing of beauty? 
 
Do Design will inspire you to:<ul><li>Improve your creative process</li><li>Raise the quality and craft of your work</li><li>Consider the experience as much as the product</li><li>Adopt simplicity, utility and honesty as guiding principles</li></ul> 
We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love - for a long time to come. Some say beauty is a luxury. But what if it is key to creating a better world for us all? 
 
'An excellent guide to the essence of beauty - the freedom to create it and an argument for its power and importance to the soul.' 
Tim Smit, The Eden Project 
 
'A handbook for mindful making and conscientious consumption.' 
CRAFTS Magazine 
 
'Alan Moore's book on beauty links the history of that which has been simply made, to that which has been extraordinarily made. The difference is that which is engineered, to what is crafted, to what is designed.' 
John Maeda, Automattic 
 
'What is described in this book is not just an approach to design, it's a way of life.' 
Karen Hodkinson, formerly ID magazine 
 
'Your book gave me real clarity and a forceful nudge to just make things and see where it takes me. What a book!' 
Jono Smart, contemporary potter 
 
'I think you’ll like this.’ Suzanne Santos, co-founder Aesop 
 
©2016 Alan Moore (P)2017 Do Books Audio

Do Design

Why beauty is key to everything

The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose. 
 
Yes, we love the product they make. But the thing we love most about them is the change they are making. 
 
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. 
 
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don't just make something, but change something as well. 
 
'David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.' 
Richard Reed, co-founder Innocent Drinks 
 
'A wonderful book that reveals one of the secrets of business: do something you love and you'll never have to work another day in your life.' 
Michael Acton Smith, Calm 
 
'This book helped me change the way the world drinks. Its purpose is to be read, re-read, and then you take the world by storm.' Ben Branson, founder, Seedlip 
 
‘A powerful guide that serves as a compass for those navigating the world of purpose-driven brands. The pages provoke, the words inspire, the formula makes it real.’ Sophie Bambuck, Chief Marketing Officer, The North Face 
 
©2014 David Hieatt (P)2017 Do Books Audio

Do Purpose

Why brands with a purpose do better and matter more

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