Children's Cover Award

Noughts & Crosses by Malorie Blackman   

So you are going to kill me...

You set me up so your friends could capture me.

You’re real good at letting others do your dirty work...

First published in 2001 Noughts & Crosses deals with racism, terrorism, the class system and the artificial divides we always seem to put between ourselves and others. It is as relevant now as it was then.

The Brief

The Prizes

The Judges

Classic Covers

Previous Winners

‘Winning has led to a lot of people learning about my work. It’s a great thing to discuss with potential employers and gives instant credibility. To this day people contact me for freelance illustration based on my win’
 

Tim Parker – Winner of the Children’s Cover Award 2012

 

The Brief

You are invited to design a cover look for Noughts & Crosses to bring this original and unforgettable book to a new generation of readers. The design should ensure that this important book remains a must-read for every teenager.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine width 28mm), incorporating the Penguin branding and all additional elements such as the barcode. Please refer to the Submissions Details page for full details of the spec and how to submit your entry.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick up the book and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

  • have an imaginative concept
  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any third party images used. For example: ‘Cover photograph by Joe Bloggs’.

 

The Brief

You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template [link to design template PDF] (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

have an imaginative concept

  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any 3rd party images used.

For example: ‘Cover photograph by Joe Bloggs’.

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

The Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, John Green, Terry Pratchett, Malorie Blackman and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman, Dr Who, Artemis Fowl and Diary of a Wimpy Kid.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Children’s Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career. Anna joined Puffin in 2002 from Orchard Books, where, along with Francesca Dow, she helped create Lauren Child’s original Clarice Bean and Charlie and Lola titles.

Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction and design of all titles published by Ladybird, Puffin and Random House Children’s.

Anna leads a fabulously talented team who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes two junior designers who were recruited following their success in the Children’s Cover Award.

Guest Judges

Anthony Browne

Anthony Browne is the acclaimed author and illustrator of such prize-winning bestsellers asGorilla (winner of the Kate Greenaway Medal and the Kurt Maschler Award), Willy the Wizard, My Dad, Voices in the Park (winner of Kurt Maschler Award) and Zoo (winner of the Kate Greenaway Medal).

In 2009, Anthony was appointed Children’s Laureate, in recognition of his outstanding contribution to the world of picture books. Anthony was also the first British winner of the Hans Christian Andersen Award, one of the highest international honours for illustration. His work has been widely exhibited and his books are published all over the world.

Sophy Henn

Sophy Henn studied Fashion at Central Saint Martins, accidentally had a London-based career as an Art Director in advertising, and then completed an MA at the University of Brighton in Illustration. Now she writes and illustrates children’s books in her studio, with a large cup of tea by her side, and can’t quite believe her luck.

Where Bear?, her first book, was nominated for the Kate Greenaway Medal and shortlisted for the Waterstones Children’s Book Prize in 2015. Pom Pom Gets the Grumps won Junior Design Awards Best Book of the Year 2015, and Sophy won Best Emerging Talent (Children’s Author). She was also the World Book Day Illustrator for 2015 and 2016.

Previous Winners

 

The Brief

You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template [link to design template PDF] (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

have an imaginative concept

  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any 3rd party images used.

For example: ‘Cover photograph by Joe Bloggs’.

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

The Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, John Green, Terry Pratchett, Malorie Blackman and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman, Dr Who, Artemis Fowl and Diary of a Wimpy Kid.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Children’s Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career. Anna joined Puffin in 2002 from Orchard Books, where, along with Francesca Dow, she helped create Lauren Child’s original Clarice Bean and Charlie and Lola titles.

Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction and design of all titles published by Ladybird, Puffin and Random House Children’s.

Anna leads a fabulously talented team who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes two junior designers who were recruited following their success in the Children’s Cover Award.

Guest Judges

Anthony Browne

Anthony Browne is the acclaimed author and illustrator of such prize-winning bestsellers asGorilla (winner of the Kate Greenaway Medal and the Kurt Maschler Award), Willy the Wizard, My Dad, Voices in the Park (winner of Kurt Maschler Award) and Zoo (winner of the Kate Greenaway Medal).

In 2009, Anthony was appointed Children’s Laureate, in recognition of his outstanding contribution to the world of picture books. Anthony was also the first British winner of the Hans Christian Andersen Award, one of the highest international honours for illustration. His work has been widely exhibited and his books are published all over the world.

Sophy Henn

Sophy Henn studied Fashion at Central Saint Martins, accidentally had a London-based career as an Art Director in advertising, and then completed an MA at the University of Brighton in Illustration. Now she writes and illustrates children’s books in her studio, with a large cup of tea by her side, and can’t quite believe her luck.

Where Bear?, her first book, was nominated for the Kate Greenaway Medal and shortlisted for the Waterstones Children’s Book Prize in 2015. Pom Pom Gets the Grumps won Junior Design Awards Best Book of the Year 2015, and Sophy won Best Emerging Talent (Children’s Author). She was also the World Book Day Illustrator for 2015 and 2016.

Previous Winners

You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

 

Your cover design needs to include all the cover copy supplied and be designed to the specified design template [link to design template PDF] (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

have an imaginative concept

  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any 3rd party images used.

For example: ‘Cover photograph by Joe Bloggs’.

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

The Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, John Green, Terry Pratchett, Malorie Blackman and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman, Dr Who, Artemis Fowl and Diary of a Wimpy Kid.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Children’s Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career. Anna joined Puffin in 2002 from Orchard Books, where, along with Francesca Dow, she helped create Lauren Child’s original Clarice Bean and Charlie and Lola titles.

Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction and design of all titles published by Ladybird, Puffin and Random House Children’s.

Anna leads a fabulously talented team who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes two junior designers who were recruited following their success in the Children’s Cover Award.

Guest Judges

Anthony Browne

Anthony Browne is the acclaimed author and illustrator of such prize-winning bestsellers asGorilla (winner of the Kate Greenaway Medal and the Kurt Maschler Award), Willy the Wizard, My Dad, Voices in the Park (winner of Kurt Maschler Award) and Zoo (winner of the Kate Greenaway Medal).

In 2009, Anthony was appointed Children’s Laureate, in recognition of his outstanding contribution to the world of picture books. Anthony was also the first British winner of the Hans Christian Andersen Award, one of the highest international honours for illustration. His work has been widely exhibited and his books are published all over the world.

Sophy Henn

Sophy Henn studied Fashion at Central Saint Martins, accidentally had a London-based career as an Art Director in advertising, and then completed an MA at the University of Brighton in Illustration. Now she writes and illustrates children’s books in her studio, with a large cup of tea by her side, and can’t quite believe her luck.

Where Bear?, her first book, was nominated for the Kate Greenaway Medal and shortlisted for the Waterstones Children’s Book Prize in 2015. Pom Pom Gets the Grumps won Junior Design Awards Best Book of the Year 2015, and Sophy won Best Emerging Talent (Children’s Author). She was also the World Book Day Illustrator for 2015 and 2016.

Previous Winners

The Brief

You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template [link to design template PDF] (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

have an imaginative concept

  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any 3rd party images used.

For example: ‘Cover photograph by Joe Bloggs’.

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

The Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, John Green, Terry Pratchett, Malorie Blackman and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman, Dr Who, Artemis Fowl and Diary of a Wimpy Kid.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Children’s Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career. Anna joined Puffin in 2002 from Orchard Books, where, along with Francesca Dow, she helped create Lauren Child’s original Clarice Bean and Charlie and Lola titles.

Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction and design of all titles published by Ladybird, Puffin and Random House Children’s.

Anna leads a fabulously talented team who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes two junior designers who were recruited following their success in the Children’s Cover Award.

Guest Judges

Anthony Browne

Anthony Browne is the acclaimed author and illustrator of such prize-winning bestsellers asGorilla (winner of the Kate Greenaway Medal and the Kurt Maschler Award), Willy the Wizard, My Dad, Voices in the Park (winner of Kurt Maschler Award) and Zoo (winner of the Kate Greenaway Medal).

In 2009, Anthony was appointed Children’s Laureate, in recognition of his outstanding contribution to the world of picture books. Anthony was also the first British winner of the Hans Christian Andersen Award, one of the highest international honours for illustration. His work has been widely exhibited and his books are published all over the world.

Sophy Henn

Sophy Henn studied Fashion at Central Saint Martins, accidentally had a London-based career as an Art Director in advertising, and then completed an MA at the University of Brighton in Illustration. Now she writes and illustrates children’s books in her studio, with a large cup of tea by her side, and can’t quite believe her luck.

Where Bear?, her first book, was nominated for the Kate Greenaway Medal and shortlisted for the Waterstones Children’s Book Prize in 2015. Pom Pom Gets the Grumps won Junior Design Awards Best Book of the Year 2015, and Sophy won Best Emerging Talent (Children’s Author). She was also the World Book Day Illustrator for 2015 and 2016.

Previous Winners

The Brief

You are invited to design a cover look for The Secret Diary of Adrian Mole to bring this much loved classic to a new generation of readers. The design should ensure that this original and hilariously funny book remains a must-read for every child.

Your cover design needs to include all the cover copy supplied and be designed to the specified design template [link to design template PDF] (B format, 198mm high x 129mm wide, spine width 16.6mm), incorporating the PUFFIN branding and all additional elements such as the barcode.

What the judges are looking for:

We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. The cover should encourage children to pick the book up and buy it for themselves and should also engage adults to want to buy it for them.

While all elements of the cover (front, back and spine) need to work together, remember that the front cover has to be able to work on its own, and to be eye-catching within a crowded bookshop setting as well as on screen at a reduced size for digital retailers.

The winning design will need to:

have an imaginative concept

  • be an original interpretation of the brief
  • be competently executed with strong use of typography
  • appeal to the broadest possible audience for the book
  • show a good understanding of the marketplace
  • have a point of difference from other books that it will be competing against in the market
  • be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops 

Copyright must be cleared for all images used in your cover design and you must include a credit line on the back cover of your design for any 3rd party images used.

For example: ‘Cover photograph by Joe Bloggs’.

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

The Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, John Green, Terry Pratchett, Malorie Blackman and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman, Dr Who, Artemis Fowl and Diary of a Wimpy Kid.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Children’s Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career. Anna joined Puffin in 2002 from Orchard Books, where, along with Francesca Dow, she helped create Lauren Child’s original Clarice Bean and Charlie and Lola titles.

Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction and design of all titles published by Ladybird, Puffin and Random House Children’s.

Anna leads a fabulously talented team who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes two junior designers who were recruited following their success in the Children’s Cover Award.

Guest Judges

Anthony Browne

Anthony Browne is the acclaimed author and illustrator of such prize-winning bestsellers asGorilla (winner of the Kate Greenaway Medal and the Kurt Maschler Award), Willy the Wizard, My Dad, Voices in the Park (winner of Kurt Maschler Award) and Zoo (winner of the Kate Greenaway Medal).

In 2009, Anthony was appointed Children’s Laureate, in recognition of his outstanding contribution to the world of picture books. Anthony was also the first British winner of the Hans Christian Andersen Award, one of the highest international honours for illustration. His work has been widely exhibited and his books are published all over the world.

Sophy Henn

Sophy Henn studied Fashion at Central Saint Martins, accidentally had a London-based career as an Art Director in advertising, and then completed an MA at the University of Brighton in Illustration. Now she writes and illustrates children’s books in her studio, with a large cup of tea by her side, and can’t quite believe her luck.

Where Bear?, her first book, was nominated for the Kate Greenaway Medal and shortlisted for the Waterstones Children’s Book Prize in 2015. Pom Pom Gets the Grumps won Junior Design Awards Best Book of the Year 2015, and Sophy won Best Emerging Talent (Children’s Author). She was also the World Book Day Illustrator for 2015 and 2016.

Previous Winners

 

The Prizes

1st Prize

The winner of each category will be invited to spend four weeks in the Penguin Random House Design Studios on a work placement*, working on live briefs. The work placement will be paid at the current London Living Wage rate (subject to any applicable taxation) and the winner will also receive a cash prize of £1,000.

*Subject to agreeing terms in advance. Entrants must be eligible to work in the UK.

2nd Prize

The winner of the 2nd Prize will receive a £500 cash prize.

3rd Prize

The winner of the 3rd Prize will receive a £250 cash prize.

All the shortlisted entrants will be invited to an award ceremony where the winners will be announced, and at which an exhibition of all the shortlisted designs will be on display.

 

The Judges

Penguin Random House Judges

Francesca Dow – Managing Director, Penguin Random House UK Children's

Francesca Dow runs Penguin Random House UK Children’s, which comprises Ladybird and Puffin, and the Random House Children’s publishing division. Penguin Random House UK Children’s is home to popular children’s authors and illustrators such as Roald Dahl, Jeff Kinney, Jacqueline Wilson, Quentin Blake, John Green, Terry Pratchett, Malorie Blackman, Tom Fletcher, Sophy Henn, Ed Vere and Shirley Hughes as well as hugely successful children's brands – Peter Rabbit, Peppa Pig, The Very Hungry Caterpillar, The Snowman and Dr Who.

‘Excellent design and illustration are absolutely crucial to the success of children's books,’ says Francesca Dow. ‘As the leading children’s publisher, we have always promoted great design and supported new illustrators and the Penguin Random House Student Design Award continues that tradition. We love working with talented new designers. New ideas, new skills are vital to our business.’

Anna Billson – Art Director, Penguin Random House UK Children’s

Anna graduated in Graphic Design from Middlesex Polytechnic, where she spent most of her time printmaking and producing hand-made books. After working in the newsroom at ITN for a couple of years she moved into publishing, where she was able to turn her love of design and her love of books into her dream career.

Anna joined Puffin as Deputy Art Director in 2002 from Orchard Books. Anna became Art Director of Puffin in 2003 and in 2011 took on the role of Art Director for Penguin Children’s. Following the creation of the Penguin Random House UK Children’s division, she is now responsible for the art direction of everything published on the combined children’s lists.

Anna leads a fabulously talented group of designers who work with a dazzling array of illustrators, designing for some of the best authors and the biggest brands in children’s publishing. Her team currently includes a designer who was recruited following his success in the Children’s Cover Award.

Guest Judges

This year's guest judges will be announced shortly.

Classic Covers

 

Previous Winners