Taking our stories beyond the book
Penguin Random House UK’s digital products team is at the forefront of creative digital publishing and the book industry’s ongoing digital evolution. We take the work of our authors and their collaborators – the stories and ideas that matter – and work with our publishing teams and development partners to take their vision beyond the book as we know it.
You’ll find our stories and characters popping up in ebooks, websites, apps and online communities. Our in-house team of digital product development experts work to bring authors’ work, brands and content to wherever our audience is and whatever device they are using.
We’ve got a wealth of experience developing and publishing digital products and campaigns for mobile devices and the web. We’ve brought new dimensions to our backlist with apps for Anthony Burgess’ A Clockwork Orange and Anne Frank’s The Diary of a Young Girl. We’ve taken our books to new spaces with the groundbreaking YourFry project and the Summer of Penguin campaign. We’ve pushed the boundaries of new formats with Discworld: The Ankh-Morpork Map app. Our bestselling children’s apps feature the likes of Peppa Pig and Dennis the Menace, and our leading cookery apps connect our readers with Nigella, Ruby Tandoh and Mary Berry.
Our portfolio of products is continually evolving and expanding as we continue to innovate and explore what publishing is, and can become. To find out more about our current projects, follow us on Twitter @PRHDigital or Medium. If you have any more questions, please write to firstname.lastname@example.org
Stephen Fry’s YourFry: a digital storytelling project for everyone
Stephen Fry invited creative minds across the world to gather up his thoughts, give them a good shake, and rebuild them in an original way.
We put together a package of text, audio and photos, and partnered with file-sharing site WeTransfer to make them available to everyone. We then encouraged people to use the materials to tell Stephen’s story in any way they wished. Their brief was simple: be bold, brave and innovative.
Entries were judged by a panel that included Stephen Fry, Sir Tim Berners-Lee and BBC Arts Editor Will Gompertz.
The result was a diverse range of stories told through apps, illustrations, animations, visuals, 3D printing, audio and experiences.
All this creativity was showcased in 25 events across 21 countries, with hosts including Oxford’s Bodleian Library, the Sharjah Festival in UAE, Columbia University’s Storylabs in New York and a hackathon in Bangalore, India.
Nigella: The Quick Collection
Nigella’s bestselling and award-winning iOS app features exclusive bonus reward recipes and a special recipe bundle available for purchase.
Smart, searchable and designed to make the most of whatever is in your fridge, the app includes over 120 recipes that create speedy, simple and delicious meals in just six steps or fewer. Combining video, audio and time-saving features, it makes every meal easy, bringing you inspiration from Nigella wherever you are.
Beautifully designed and produced, Nigella: The Quick Collection is an essential piece of kitchen kit for those short on time but big on taste.
Twit or Miss
In a joint venture with the Roald Dahl Estate, Penguin Random House released the first ever Roald Dahl app in July this year. Working with Aardman Animations, Roald Dahl’s gruesome twosome - The Twits - were brought to life in a brilliant app. With five-star reviews, thousands of downloads and the #1 Kids app in 20 countries - Roald Dahl’s Twit or Miss is disgustingly FUN! Flick Mr Twit’s food away from Mrs Twit to score points and discover trick shots.
Every time Mr Twit eats, foulsome food flies towards Mrs Twit who is trying to sleep. Score by stopping the mouldy morsels hitting her. But watch out because if she wakes up she'll whack Mr Twit with her stick and then it's GAME OVER!