Entertainment Promotions

Boost your film, theatre and event

We work with a range of entertainment providers to produce supporting material for film, theatre and events.

Drawing on a wealth of brands and content, we can supply books to coincide with new productions, incorporating your message in exciting ways. These are ideal promotional and awareness tools, or can be resold alongside your activity.

We can also give you access to top-selling authors to enliven your events and conferences, and reward top customers with truly memorable experiences.


To find out how to promote your film or event with Penguin Random House UK, contact us on salesenquiries@penguinrandomhouse.co.uk

Twentieth Century Fox: Far from the Madding Crowd

We worked alongside The Telegraph and Tesco in a joint promotion ahead of Twentieth Century Fox’s film release of Thomas Hardy’s Far from the Madding Crowd.

For one day only Telegraph readers were given the chance to pick up a free copy of the book, complete with film artwork and Twentieth Century Fox branding.

Around 1,700 Tesco Local stores nationwide offered readers the chance to claim their book. All 25,000 books were picked up in one day, and the promotion was advertised on the front page of The Telegraph and across its website and social media platforms.

Twentieth Century Fox: Far from the Madding Crowd
Curve Theatre: The Secret Diary of Adrian Mole Aged 13¾

Curve Theatre: The Secret Diary of Adrian Mole Aged 13¾

To commemorate the world premiere of Sue Townsend’s The Secret Diary of Adrian Mole Aged 13 ¾ – The Musical, we partnered with Curve Theatre in Leicester to create a one-off version of the iconic diary. The bespoke book featured artwork from the show and programme material such as rehearsal photographs.

Instead of a regular show programme, theatregoers could purchase these limited-edition books throughout performances.

Alice’s Adventures Underground retail pick-up

Alice’s Adventures Underground is an interactive theatrical experience performed in the vaults of London’s Waterloo station.

As part of the launch, we worked with PR company Boom Ents to create an exclusive edition of Lewis Carroll’s Alice in Wonderland. We used the theatre poster as the jacket image, and the book was given away in Waitrose stores to purchasers of The Telegraph, thus raising awareness of the production.  

Alice’s Adventures Underground retail pick-up