Media Promotions

Reward loyal readers with Penguin Random House UK books

Increase circulation and readership with our exclusive content for media promotions.

We partner with media companies to produce books for promotions of all sizes. We can help with nationwide free book promotions, covermounts and subscription offers.

Our partnerships team enjoys excellent relationships with national and regional newspapers, a variety of magazines and media providers in print and online, and can help you tailor the right promotion for your publication.


To promote your publication with Penguin Random House UK contact us on

Free Ladybird books in the Mirror

We enjoyed a successful three-year partnership with the Mirror, offering more than 3 million free books to young readers in an annual promotion with Ladybird books.

Mirror readers could choose from 100 brilliant Ladybird books to put together their own collection of up to 25 books over a three-week offer period, with newspaper vouchers exchanged via a postal service for books.

Brands included Peppa Pig, Spot, Peter Rabbit, Topsy and Tim and Harry and the Dinosaurs, as well as traditional fairy tales and early learning titles.

A huge success, the partnership featured heavily in print and online, and was advertised on TV and in cinemas.

Ladybird books in partnership with the Mirror
Nigella Lawson recipe promotion for The Irish Star

The Irish Star: Nigella Lawson recipe promotion

We worked with Go Promotions to create a series of five recipe cards featuring recipes from Nigella Express for The Irish Star to give away as part of a consumer promotion.

One recipe card was given away with the newspaper each day over five days, helping the publication to drive sales and increase circulation.

Nineteen Eighty Four and Time Out

We created a special edition of George Orwell’s Nineteen Eighty Four in conjunction with the Playhouse Theatre for a unique promotion that gave Time Out readers the chance to pick up a free copy in Joy stores across London.

Time Out distributors wore Nineteen Eighty Four branded T-shirts, and the offer was the front-page splash in print and online.

The promotion gained more than 400,000 Facebook likes and a Twitter reach of over 60,000, as well as coverage for the theatre production in Promotional Marketing.  

Nineteen Eighty Four and Time Out
Little Black Classics and The Telegraph

Little Black Classics and The Telegraph

Following the launch of Penguin’s Little Black Classics – 80 books for 80p in celebration of Penguin’s 80th birthday – we teamed up with The Telegraph to commemorate the anniversary, offering readers the chance to purchase all 80 books for a one-off special discount.

The offer ran repeatedly throughout April 2015, gaining huge support from fans of the collection and readers of The Telegraph alike.