How the World Became a Corporation and How to Take it Back

Life Inc

A timely, provocative and urgent look at how our world has become slowly but surely corporatised.

There are few more important subjects in the West today than the corporaticization of public and personal space and few writers as well-suited to the subject as the always insightful and provocative Doug Rushkoff.  A terrific contribution to an urgent debate

Read this book if you want to understand how the current economic meltdown started 400 years ago, how so much of what you consider to be a natural evolution of daily life was carefully designed to profit a few, and how corporatism has so colonised every part of life that most of us don't even recognise how our lives and fortunes are channeled and manipulated by it.... I love that Rushkoff isn't afraid to think big - very big

Life Inc is a return to Rushkoff's best form. In it he takes swipes at advertising, pop psychology, public relations, suburban life, the dotcom boom, reality TV and many of the things we take for granted

Douglas Rushkoff has written ten books on new media and popular culture including Cyberia, Media Virus, Playing the Future, Nothing Sacred: The Truth about Judaism and Coercion. He has also written and presented two documentaries, The Merchants of Cool and The Persuaders. Between 1996 and 2001 he wrote a column on interactive culture for the New York Times and the Guardian. Previous jobs have included certified stage fight choreographer and keyboardist for the band Psychic TV. He lives in New York.

Douglas Rushkoff was mugged outside his apartment on Christmas Eve, but when he posted a friendly warning on his community website, the responses castigated him for potentially harming the local real-estate market. When did these corporate values overtake civic responsibilites? 
 
Rushkoff examines how corporatism has become an intrinsic part of our everyday lives, choices and opinions. He demonstrates how this system created a world where everything can be commodified, where communities have dissolved into consumer groups, where fiction and reality have become fundamentally blurred. And, with this system on the verge of collapse, Rushkoff shows how the simple pleasures that make us human can also point the way to freedom.

Douglas Rushkoff

Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read

If you don't know Rushkoff, you're not serious about figuring out what's going to happen next

How Growth Became the Enemy of Prosperity

In San Francisco in 2013 activists protesting against the gentrification of their city smashed the windows of a bus carrying Google employees to work. But these protests weren't just a question of the activists versus the Googlers, or even the 99 per cent versus the 1 per cent. Rather they were symptomatic of the true conflict of our age, between humanity as a whole and a digital economy in which boundless growth is valued above all else. 
 
In this groundbreaking book, Douglas Rushkoff - named one of the world's ten most influential thinkers by MIT - lays out a ground plan for a different economic and social future. Ranging from big data to the rise of robots, from the gig economy to the collapse of the eurozone, Rushkoff shows how we can combine the best of human nature with the best of modern technology to achieve a state of sustainable, distributed wealth. 
 
It's time the economy finally worked for the human beings it's supposed to serve.

Douglas Rushkoff

Praise for Throwing Rocks at the Google Bus

Douglas Rushkoff is one of today's most incisive media theorists and a provocative critic of our digital economy. He's also fun to read

If you don't know Rushkoff, you're not serious about figuring out what's going to happen next

Books by Douglas Rushkoff

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