The Simple Idea that Drives 10x Growth

Measure What Matters

INSTANT NEW YORK TIMES BESTSELLER 
 
'For anyone interested in becoming a better manager' - Bill Gates 
 
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Discover the revolutionary approach to goal-setting behind the explosive growth of Intel, Google, Amazon and Uber. 
 
In 1999, legendary venture capitalist John Doerr invested nearly $12 million in a small startup that had amazing technology, entrepreneurial energy and sky-high ambitions, but no real business plan. After implementing Doerr's system of Objectives and Key Results (OKRs), the company grew exponentially. Today, that same startup - Google - has a market cap exceeding $600 billion. 
 
Doerr has introduced OKRs to more than fifty companies, helping tech giants and charities exceed all expectations. In the OKR model, objectives define what we seek to achieve and key results are how those top­ priority goals will be attained. They focus effort, foster coordination and enhance workplace satisfaction. For the first time in Measure What Matters, Doerr shares behind-the-scenes case studies to demonstrate the agility and explosive growth that OKRs have spurred at so many leading organizations. 
 
With a foreword by Larry Page, and contributions from Bono and Bill Gates, this book will show you how to collect timely, relevant data to track progress - to measure what matters. It will help any organization or team aim high, move fast, and excel.

'In this indispensable book, the most important venture capitalist of our era reveals a key to business innovation and success. This crisp and colourful book combines fascinating case studies with insightful personal stories to show how OKRs can add magic to organisations of any size'

Whether you're a seasoned CEO or a first-time entrepreneur, you'll find valuable lessons, tools, and inspiration in the pages of Measure What Matters. I'm glad John invested the time to share these ideas with the world

cofounder of LinkedIn and author of The Start-up of You

'Measure What Matters is a gift to every leader or entrepreneur who wants a more transparent, accountable and effective team. It encourages the kind of big, bold bets that can transform an organization'

'Measure What Matters takes you behind the scenes for the creation of Intel's powerful OKR system - one of Andy Grove's finest legacies'

John Doerr is a Silicon Valley legend. He explains how transparently setting objectives and defining key results can align organisations and motivate high performance

dean of Stanford Graduate School of Business

'John Doerr has been the source of management magic for many of the most iconic companies in Silicon Valley that went on to change the world. Measure What Matters is a must read for anyone motivated to improve their organization'

'I'd recommend John's book for anyone interested in becoming a better manager'

I'm a big believer in John Doerr's simple yet effective OKR system-I've seen it work firsthand! I encourage every business leader to read Measure What Matters in order to learn some real and practical secrets for success

'Measure What Matters will transform your approach to setting goals for yourself and your organization. John Doerr pushes every leader to think deeply about creating a focused, purpose-driven business environment'

In addition to being a terrific personal history of tech in Silicon Valley, Measure What Matters is an essential handbook for both small and large organizations; the methods described will definitely drive great execution

John Doerr joined Kleiner Perkins Caufield & Byers in 1980 and has since backed some of the world's most successful entrepreneurs and companies, such as Google, Zynga and Amazon. John serves on the boards of Google, Zynga and Amyris. He also led KPCB's investment in Twitter. He is a member of the American Academy of Arts and Sciences, and was a member of U.S. President Barack Obama's Council on Jobs and Competitiveness. He has 291K followers on Twitter. His TED Talk on greentech has 845K views.

Measure What Matters is a revolutionary approach to business that has been adopted by some of Silicon Valley's most successful startups. It is a movement that is behind the explosive growth of Intel, Google, Amazon and Uber and many more. 
 
Measure What Matters is about using Objectives and Key Results (or OKRs) to make tough choices on business priorities. It's about communicating these objectives throughout the company from entry level to CEO and it's about collecting timely, relevant data to track progress - to measure what matters. 
 
When Google first started out, its founders had amazing technology, entrepreneurial energy and sky-high ambition but no business plan. John Doerr taught them a proven approach to operating excellence that has helped them achieve greatness. He has since shared OKRs with more than fifty companies with outstanding success. 
 
In this book, Larry Page, Bill Gates, Bono, Sheryl Sandberg and many more explain how OKRs have helped them exceed all expectations and run their organisations with focus and agility.

John Doerr

This book is a critical blueprint for anyone looking to take concrete steps to reach net-zero emissions. Unlike many who simply issue ambiguous long-dated pledges to help solve the climate crisis, John Doerr understands the urgent need to ACT quickly and decisively. With Speed &amp; Scale, he combines his extensive experience as a legendary technology expert and investor with his tried-and-true management methods to put forward a clear, detailed, and comprehensive plan for climate action exactly when we need it most.

John Doerr is the world's leading mind on turning truly audacious goals into objectives and key results. In this culminating contribution, he performs an inspired act of world leadership: plying his craft to create a comprehensive plan to tackle one of the most vexing challenges in human history.

Jim Collins, author of Good to Great and Built to Last

With personal insight and visionary foresight, Doerr provides us with a practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent. 

Christiana Figueres, former executive secretary of the UN Climate Change Convention

Speed &amp; Scale is critical reading for anyone who wants to take action on the most important issue of our time: climate change. It's a challenge that feels impossible to solve, but Doerr outlines a clear path forward and how we can get involved to make an impact.

A practical path inthe fight against climate change...Doerr approaches the problem as a hard-nosed businessman who sees an opportunity, creates a plan, and organizes resources before moving ahead. Using this approach and prose that is superior to many similar books, the author crafts a specific, comprehensible description of the elements that contribute to climate change and what needs to be done...Throughout, readers are guided by ingenious illustrations and often startling facts.

John Doerr is a man with a plan for our planet - and boy do we need one. Keep away if you don't think commerce can play a creative role... or don't want deep dive analytics from someone who is always measuring what matters. He matters.

A brilliant, unputdownable treatise to focus attention on the most important problem of our times.

Immaculately researched [and] eminently readable.

A clear, accessible and actionable plan...the single best guide to thinking about climate policy.

A Global Action Plan for Solving Our Climate Crisis Now

To solve the seemingly-insurmountable climate crisis, we have to take collective action, drive societal change and accelerate the net zero economy using a plan of speed and scale. And we have to start now. 
 
In Speed and Scale, award-winning author and investor John Doerr convenes the world's foremost change-makers to show us how we can, if we fully commit to a high-stakes action plan, cut carbon emissions in half by 2030 and reach Net Zero by 2050. He shares practical efforts that individuals, businesses and politicians must take, applying Objectives and Key Results (OKRs) - the simple but powerful tools that scale small ideas into global movements - to our climate goals, setting out the standards that we need to reach. 
 
Featuring exclusive interviews with the world's most influential climate and business thinkers, including Bill Gates, Christina Figueres, Marry Barra, Jeff Bezos and Al Gore, this is the only global and definitive action plan for how we might save our planet.

John Doerr

Praise for Speed & Scale

This book is a critical blueprint for anyone looking to take concrete steps to reach net-zero emissions. Unlike many who simply issue ambiguous long-dated pledges to help solve the climate crisis, John Doerr underst ...

John Doerr is the world's leading mind on turning truly audacious goals into objectives and key results. In this culminating contribution, he performs an inspired act of world leadership: plying his craft to create ...

With personal insight and visionary foresight, Doerr provides us with a practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent.

This book is a critical blueprint for anyone looking to take concrete steps to reach net-zero emissions. Unlike many who simply issue ambiguous long-dated pledges to help solve the climate crisis, John Doerr underst ...

John Doerr is the world's leading mind on turning truly audacious goals into objectives and key results. In this culminating contribution, he performs an inspired act of world leadership: plying his craft to create ...

With personal insight and visionary foresight, Doerr provides us with a practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent.

This book is a critical blueprint for anyone looking to take concrete steps to reach net-zero emissions. Unlike many who simply issue ambiguous long-dated pledges to help solve the climate crisis, John Doerr underst ...

John Doerr is the world's leading mind on turning truly audacious goals into objectives and key results. In this culminating contribution, he performs an inspired act of world leadership: plying his craft to create ...

With personal insight and visionary foresight, Doerr provides us with a practical guide for both public and private sector participation in decarbonizing the global economy, a task as challenging as it is urgent.

Books by John Doerr

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