The Truth and Lies of Green Economics

Ecologic

The Freakonomics of Green. Clegg takes a scalpel to all things Green, using the combined tools of logic and economics to discover why it is that a subject that should be a no-brainer is so clouded by layers of confusion and deception.

A rational, nuanced analysis of green issues...separating facts from myths and sober fears from irrational panics...Provocative but realistic about what's necessary and what's achievable.

This book crackles. Every paragraph pits your heart against your head. Those with green sensibilities and a nervous disposition may have a cardiac arrest. But the rest of us will have our synapses set alight . . . A cracking read for anyone who cares about both their environmental footprint and their sanity in a world being flooded with greenwash and gobbledegook. (5 stars out of 5).

A book which sets out to undermine green myths . . . Clegg demonstrates cases in which sloppy thinking, a poor understanding of science or economics, or a desire for publicity have led to environmentalists making the wrong decisions . . . a challenging book.

Debunks a host of climate change myths through the window of human psychology and economics. Read and be shocked.

Brian Clegg read Natural Sciences at Cambridge, specialising in experimental physics. He spent a year at Lancaster University gaining a second MA in Operational Research and then joined British Airways, where he worked for 17 years on a wide range of projects. In 1994 he launched a new career providing creativity consultancy to corporations and writing for magazines and books. His clients have included BA, Smith Kline Beecham, the BBC, the Treasury and the Met Office. He is a Fellow of the Royal Society of Arts. He is also the editor of the successful www.popularscience.co.uk book review site. Brian Clegg lives in a Wiltshire village with his wife and two children.

Looking after 'The Environment' should be straightforward - no-one wants to destroy the world. And yet in every 'green' area we are either failing to take the essential steps to prevent destruction of the planet or are being deceived - often by ourselves. By using the scalpel of eco-logic it is possible to open up the reality beneath the layers of confusion and deception, turn recognized situations inside out, identify hidden agendas in the so-called Experts, and come up with real solutions to our green problems. 
 
Examining issues such as Climate Change Sceptics, Celebrity greens and the charity gig bandwagon, 'Fair' trade, Organics, Renewable energy, Recycling, Carbon offsets, Sustainability and much more, ECO-LOGIC is a book to shake up the green movement and give it a new impetus.

Brian Clegg

The Must-have Guide To Overcoming Extreme Weather, Power Cuts, Food Shortages And Other Climate Change Disasters

Climate change is upon us. Make no mistake: disasters such as Hurricane Katrina are the tip of a rapidly melting iceberg. While we must still press our governments to take action to mitigate the most extreme effects of global warming, it is now beyond doubt that prevention will not be enough. We clearly need to plan for the worst. But good advice is hard to come by - until now. 
 
The Global Warming Survival Kit includes: 
 
- Where to live to minimize the impact of climate change. 
- How to get drinkable water when the taps run dry. 
- What to eat to stay alive in town and country. 
- Essential survival equipment to keep ready. 
 
We can all hope that the worst scenario won't happen - but it's easier to be secure in that hope if you are well prepared.

Brian Clegg

Books by Brian Clegg

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