The Everything Store: Jeff Bezos and the Age of Amazon

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

A masterclass in deeply researched investigative financial journalism ... riveting

Stone has done a  remarkable job in a way that Bezos would  appreciate – by working very hard.

Engrossing... Stone's long tenure covering both Bezos and Amazon... gives his retelling a sureness that keeps the story moving swiftly

The definitive biography of the company that changed the way we shop and read... A masterclass in investigative journalism

Scrupulously researched... If only all business books were as readable as this one

I highly recommend this book. Amazon is one of the most important companies in the 21st-century economy, and anyone whose business has been or will be touched by Amazon should be sure to read it.

Jeff Bezos is one of the most visionary, focused, and tenacious innovators of our era, and like Steve Jobs he transforms and invents industries. Brad Stone captures his passion and brilliance in this well-reported and compelling narrative.

Walter Isaacson, author of Steve Jobs: the Exclusive Biography

The meticulously reported book has plenty of gems for anyone who cares about Amazon, Jeff Bezos, entrepreneurship, leadership just the lunacy it took to build a company in less than two decades that now employs almost 90,000 people and sold $61 billion worth of, well, almost everything last year.

The Everything Store is a revelatory read for everyone - those selling and those sold to - who wants to understand the dynamics of the new digital economy. If you've ever one-clicked a purchase, you must read this book.

Steven Levy, author of Hackers and In the Plex

Stone's tale of the birth, near-death, and impressive revival of an iconic American company is well worth your time.

Stone's book, at last, gives us a Bezos biography that can fit proudly on a shelf next to the best chronicles of America's other landmark capitalists.

Stone's shoe-leather reporting is what makes the book stand out.

A deeply reported and deftly written book.... the definitive account of how a tech icon came to life.

Brad Stone is senior executive editor of global technology at Bloomberg News and the author of the New York Times bestseller The Everything Store: Jeff Bezos and the Age of Amazon, which won the Financial Times and Goldman Sachs Business Book of the Year Award in 2013. He has covered Silicon Valley for more than fifteen years and lives in San Francisco.

**Winner of the Financial Times and Goldman Sachs Business Book of the Year Award** 
 'Brad Stone's definitive book on Amazon and Bezos' The Guardian 
 
'A masterclass in deeply researched investigative financial journalism . . . riveting' The Times 
 
The definitive story of the largest and most influential company in the world and the man whose drive and determination changed business forever. 
 
Though Amazon.com started off delivering books through the mail, its visionary founder, Jeff Bezos, was never content with being just a bookseller. He wanted Amazon to become 'the everything store', offering limitless selection and seductive convenience at disruptively low prices. To achieve that end, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now... 
 
Jeff Bezos stands out for his relentless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way that Henry Ford revolutionised manufacturing. 
Amazon placed one of the first and largest bets on the Internet. Nothing would ever be the same again.

Brad Stone

Readers will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted account... a careful character portrait of both Uber and Airbnb. Read it and you will be able to judge them for yourself.

A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning.

Excellent... an unusually gripping business book.

Stone brings a big dose of truth serum to the marvels and machinations of the sharing economy and its founders.... 'The Upstarts' is rich with inside details.

Technology writer Brad Stone chronicles [Uber and Airbnb's] swift rise to the corporate stratosphere, juxtaposing visionary zeal with the often deep impacts they've left in their wakes... The book is a timely reminder that pushing the digital realm into the physical can disrupt communities as well as the competition.

A richly researched and highly readable narrative that provides additional layers of insight by weaving in contrasting stories of competing companies that failed.

A colourful and enjoyable read ... Compelling.

In The Upstarts, Brad Stone has vividly captured the cultural and economic upheaval brought about by the latest generation of Internet superpowers. His book is a magnificent expose of how companies like Uber and Airbnb came to be, the people that profited and lost out along the way and the ramifications that this technology will have on the world for decades to come. Stone remains the preeminent chronicler of the Internet Age and a master storyteller.

Ashlee Vance, author of Elon Musk: How the Billionaire CEO of SpaceX and Tesla is Shaping our Future

[Stone] amply illustrates that for every tech champion there is a forgotten crowd of decapitated competitors, pissed-off investors, defenestrated founders and unrewarded early employees ... where Stone really succeeds is in providing the reader with the visceral experience of the start-up enterprise.

A fascinating account of the founders and leaders of each company, each of whom have moulded the companies into their own images in many ways... [Stone's] telling is especially artful. These books are great primers for aspiring entrepreneurs as well as those who are simply interested in what makes entrepreneurs successful.

Stone is a fine chronicler of the internet age...As compulsive as any blockbusting thriller

A penetrating study marked by the same through reporting that distinguished [The Everything Store]. No figure is too obscure in the annals of Uber and Airbnb for Stone to track down, including the poignant stories of sundry entrepreneurs who converged on similar ideas bu, amid various missteps, failed to find traction.

With precision, wit, and insight, Brad Stone tells the tale of two very different CEOs whose skills, innovations and willingness to pursue a totally crazy idea toppled two very different industries. No one in business today can afford to miss this compelling tale of trust, technology and very big piles of loot.

Steven Levy, author of In the Plex

Brad Stone's The Upstarts reads like a detective story: A page turning who-did-it on the creation of billion dollar fortunes and the ruthless murder of traditional businesses. No single book will tell you more about what life feels like inside companies like Airbnb and Uber as they grow from mere ideas into merciless machines for innovation, riches and unease. The sweat. The stress. The power highs of new instant fortunes. It's all here. You won't be able to put The Upstarts down. And when you finally do, you'll look at your own company and career in a totally fresh way.

Joshua Cooper Ramo, author of The Seventh Sense

Brad Stone gives us a lively, fascinating picture of the new new thing in technology - startups like Uber and Airbnb that are disrupting old businesses across the world. He provides a much needed glimpse into the companies that fail as well as the ones that make it big. And he points to the broad policy issues raised by these new technologies, which are surely no fun for the people whose lives are being disrupted.

Fareed Zakaria, author of The Post-American World

For a flavour of how fast the world is changing, turn to Brad Stone’s The Upstarts

Brad Stone unravels the facts from the mythology surrounding the companies’ rise

A penetrating study marked by the same thorough reporting that distinguished [The Everything Store]

Uber, Airbnb and the Battle for the New Silicon Valley

New York Times bestselling author of The Everything Store Brad Stone takes us deep inside the new Silicon Valley. 
 
Ten years ago, the idea of getting into a stranger’s car, or walking into a stranger’s home, would have seemed bizarre and dangerous, but today it’s as common as ordering a book online. Uber and Airbnb are household names: redefining neighbourhoods, challenging the way governments regulate business and changing the way we travel. 
 
In the spirit of iconic Silicon Valley renegades like Steve Jobs and Bill Gates, a new generation of entrepreneurs is sparking yet another cultural upheaval through technology. They are among the Upstarts, idiosyncratic founders with limitless drive and an abundance of self-confidence. Young, hungry and brilliant, they are rewriting the traditional rules of business, changing our day-to-day lives and often sidestepping serious ethical and legal obstacles in the process. 
 
The Upstarts is the definitive account of a dawning age of tenacity, creativity, conflict and wealth. In Brad Stone’s highly anticipated and riveting account of the most radical companies of the new Silicon Valley, we find out how it all started, and how the world is wildly different than it was ten years ago.

Brad Stone

Praise for The Upstarts

Readers will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted ...

**A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning.**

Excellent... an unusually gripping business book.

Readers will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted ...

**A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning.**

Excellent... an unusually gripping business book.

Readers will find plenty of food for thought in Brad Stone’s The Upstarts, the most detailed investigation yet into the early years of these Silicon Valley prodigies. It’s an entertaining and well-crafted ...

**A fun, briskly told narrative… Mr. Stone’s reporting is excellent. The Upstarts is not the end of the story but an excellent history of the beginning.**

Excellent... an unusually gripping business book.

Books by Brad Stone

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