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Rory Sutherland

Praise for Alchemy

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no ma ...

Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.

Revelatory and entertaining

The Sunday Times

Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book ...

Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no ma ...

Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.

Revelatory and entertaining

The Sunday Times

Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book ...

Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion

This is a breakthrough book: Mother Reality makes sense in her own way. She yields her secrets to practitioners, almost never to academics - something psychologists, economists and non-skin in the game people, no ma ...

Nassim Nicholas Taleb, scholar and former trader; author of the Incerto.

Revelatory and entertaining

The Sunday Times

Reading Alchemy was, as its title promised, the process of turning paper and print into gold. Veins of wisdom regarding human functioning emerge regularly and brilliantly from the pages. Don't miss this book ...

Robert Cialdini, bestselling author of Influence, Yes!, The Small BIG and Pre-suasion

Books by Rory Sutherland

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Articles featuring Rory Sutherland

The 11 rules of succeeding with nonsensical ideas, according to an advertising legend

The 11 rules of succeeding with nonsensical ideas, according to an advertising legend

In his first book Alchemy, advertising legend, TED talk master and behavioural genius Rory Sutherland explains why we should let go of logic so we can generate brilliant ideas, solve our problems creatively, and successfully influence the world around us. Here are his 11 rules for creating this ideas ‘alchemy’.