Annie Duke

This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too

Daniel Kahneman, author of THINKING, FAST AND SLOW

Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what you are doing right now and start reading this book

Illuminating, easily digestible... she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it comes to persisting and even escalating our commitment in the face of losing propositions

Engrossing, important, and grounded in science, Quit is a gem that will allow you to navigate the world more effectively

A game-changing book of strategy from a world-class thinker on risk and decision-making

Shane Parrish, host of The Knowledge Project podcast

Offers a wealth of knowledge to help you figure out when to persist and when to pull the plug

Adam Grant, #1 bestselling author of THINK AGAIN

Quit is the rare book that is both a page-turner and a legitimately important contribution. If you've never thought of quitting as a competitive advantage before, prepare to be enlightened

David Epstein, bestselling author of RANGE

There aren't many times you will say, "this book changed my life." This is one of them

Only a poker player could write this classic book on when--and more importantly how--to fold a bad hand in business, investing, relationships and life

Ryan Holiday, author of COURAGE IS CALLING

The opposite of a great virtue is also a virtue. And Quit is the perfect dialectical complement to Grit. Weave these two virtues into your character and live a much more fulfilling life

Philip Tetlock, author of SUPERFORCASTING

Quitting is not just an art; it's also a science - and there is no one so uniquely suited to teach us both as Annie Duke

Brian Christian, coauthor of ALGORITHMS TO LIVE BY

You won't want to quit reading this book, both because it is such a rewarding read and also because its lessons are so important, useful, and memorable.

Not since Kenny Rogers has an expert storyteller so clearly demonstrated the importance of knowing when to hold 'em and when to fold 'em, nor presented a clearer strategy to determine when, instead of merely walking away, it's time to run

David McRaney, author of HOW MINDS CHANGE

The Power of Knowing When to Walk Away

'Brilliant and entertaining' Daniel Kahneman | 'Quit what you are doing right now and read this' Richard Thaler | 'Engrossing, important, and grounded in science' Katy Milkman 
 
What if the secret to success is not just hard work, but knowing when to change track? 
 
In this game-changing guide, decision-making expert Annie Duke shows why quitting what holds you back is essential for success. Drawing on new research and fascinating examples, this book offers practical strategies and explains: 
 
Why it's so hard to walk away 
How to identify when it's best to persevere or pivot 
How quitting on time often feels like quitting too early 
 
Packed with insights from athletes, start-up founders and entertainers, Quit breaks down the mental model that keeps us from walking away and provides a toolkit for quitting anything - a career, a marriage, an investment - at the perfect time.

Annie Duke

Praise for Quit

This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too ...

Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what ...

Illuminating, easily digestible... she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it ...

This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too ...

Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what ...

Illuminating, easily digestible... she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it ...

This brilliant and entertaining book documents a major flaw in human actions and decisions: the bias against quitting. I learned a lot from its compelling tales of failures and sound recommendations. You will too ...

Every business school has a course in starting new businesses, but few have a course in shutting them down at the right time. This book fills that gap with brilliant new insights and fantastic stories. Quit what ...

Illuminating, easily digestible... she neatly summarizes social-science research from psychologist Daniel Kahneman, economist Richard Thaler and others that helps explain our seemingly irrational behavior when it ...

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