David Yeager

This amazing book will change millions of lives. Whether you&rsquo;re a teacher, parent, or manager, it&rsquo;s hard to understand young people&mdash;what they want, what will help them flourish, and what will make your life with them rewarding. Superstar researcher David Yeager provides answers that have been validated by both scientific studies and real-world experts. This is one of the most fascinating and important books of the past decade.

CAROL DWECK, bestselling author of 'Mindset'

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone who works with young people.

LAURIE SANTOS, Professor of Psychology at Yale University and host of The Happiness Lab podcast

There are many books about the challenges of relating to young people&mdash;but none like this one. Grounded in David Yeager&rsquo;s pioneering scientific research, 10 to 25 offers actionable advice and real-life storytelling that&rsquo;s beautifully written, comprehensive, and filled with warmth. This book is required reading for anyone who aspires to be a wise influence on the young people they care about.

ANGELA DUCKWORTH, #1 New York Times bestselling author of Grit

An important and extremely useful book.

Ambitious and revelatory . . . 10 to 25 offers baffled adults new approaches—and possibly new hope—during some of their families’ most difficult years.

A valuable resource for every parent, boss, coach, and teacher struggling to help young people reach their potential. David Yeager has spent his career designing experiments that inspire students to aim higher, persist longer, and achieve more. His engaging, data-driven book is filled with practical insights to turn you into a better motivator.

ADAM GRANT, #1 New York Times bestselling author of 'Hidden Potential' and 'Think Again'

This book is essential reading for anyone who wants to understand what makes the years between 10 and 25 so emotionally fraught and occasionally treacherous&mdash;and at the same time so full of incredible potential. As a parent of a teenager, this book gave me a valuable new way of seeing my son&rsquo;s journey. As a reader concerned for the future, it gave me a new sense of hope.

PAUL TOUGH, New York Times bestselling author of 'How Children Succeed'

Here, Yeager gets into the nitty-gritty: how the adolescent brain differs from ours, his top tips for communicating with the next generation, and the different mindsets we take when interacting with those younger than us.

It’s a challenge for adults to motivate youth ages 10 to 25. Years of research claim that these kids are drowning in hormones, have undeveloped brains, and just don’t want to listen. Developmental scientist Yeager, however, sees hope in this generation. He turns the research on its head by examining why these adolescents tune in or tune out. . . . Yeager offers concrete guidelines. This is a gold mine for anyone dealing with people in this age group.

The Science of Motivating Young People

Acclaimed developmental psychologist David Yeager reveals the new science of motivating young people in this groundbreaking book. 
______________________________ 
‘Required reading for anyone who aspires to be a wise influence on the young people they care about.’ Angela Duckworth 
 
‘This book is life-changing . . . a must-read for anyone who works with young people.’ Laurie Santos, Professor of Psychology at Yale University 
 
'An important and extremely useful book.' Andrew Huberman 
__________________________________________ 
In 10 to 25, David Yeager explains the emerging science of adolescent and young adult brains to reveal how we can engage, teach and support the young people in our lives. Neuroscientists have discovered that around age ten, changes in the brain spur young people to crave socially rewarding experiences, such as pride, admiration, and respect, and to become highly averse to social pain. This sensitivity to status and respect continues into the mid-twenties. 10 to 25 helps adults to use this science to learn how to encourage young people and avoid frustrating patterns of miscommunication and conflict. 
 
Young people in this age group are poised to learn, grow, and accomplish incredible things – if only we can tap into the basic neurobiological systems that drive their motivation and behaviour. 10 to 25 offers long-term strategies to help nurture well-adjusted, independent, accomplished young adults, and is necessary reading for all parents, educators and mentors.

David Yeager

Praise for 10 to 25

This amazing book will change millions of lives. Whether you’re a teacher, parent, or manager, it’s hard to understand young people—what they want, what will help them flourish, and what wil ...

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone ...

There are many books about the challenges of relating to young people—but none like this one. Grounded in David Yeager’s pioneering scientific research, 10 to 25 offers actionable advice and real-life st ...

This amazing book will change millions of lives. Whether you’re a teacher, parent, or manager, it’s hard to understand young people—what they want, what will help them flourish, and what wil ...

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone ...

There are many books about the challenges of relating to young people—but none like this one. Grounded in David Yeager’s pioneering scientific research, 10 to 25 offers actionable advice and real-life st ...

This amazing book will change millions of lives. Whether you’re a teacher, parent, or manager, it’s hard to understand young people—what they want, what will help them flourish, and what wil ...

This book is life-changing. Filled with tons of evidence-based advice, 10 to 25 will change the way you parent and transform how you think about connecting with the next generation. This is a must-read for anyone ...

There are many books about the challenges of relating to young people—but none like this one. Grounded in David Yeager’s pioneering scientific research, 10 to 25 offers actionable advice and real-life st ...

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