Jeffrey Rothfeder

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

This highly readable book reveals the key to Honda's success: openness, innovation, and quality. A must-read for anyone interested in American manufacturing.

Subir Chowdhury, author of The Power of LEO and The Power of Six Sigma

Through access to highlevel Honda executives, Rothfeder dives into a culture that sidesteps traditional hierarchy, proving that no organization is too large to stop thinking like a start-up.

Keith Ferrazzi, author of the #1 New York Times bestseller Who’s Got Your Back and Never Eat Alone

Great investors profit by running against the crowd; in this respect Rothfeder's superb book is the story of a great corporate contrarian. It explains how Honda's idiosyncratic approach has enabled it to prosper.

John A. Casesa, senior managing director, Guggenheim Partners

In an entertaining book, Rothfeder details how Honda has navigated globalization with a strategy other multinationals should follow.

Ray Kwong, senior advisor, USC US-China Institute, and Forbes contributor

Inside the World’s Most Innovative Car Company

Since 1949, Honda has grown into the world's fifth largest automaker and top engine manufacturer. It continually creates, and improves, bestselling and award-winning models like the Civic, Accord and Pilot. But what drives this unique company? <br/>
  <br/>
  Jeffrey Rothfeder believes it is their deep commitment to unorthodox management tenets - decentralization, simplicity, and cynicism toward the status quo. Insiders call it the Honda Way.  <br/>
  <br/>
  The first journalist allowed behind Honda's infamously private doors, Rothfeder has interviewed executives, engineers, and frontline employees to get to the heart of the company - to how it has maintained its innovation and flexibility, and how it successfully exports these across the globe.

Jeffrey Rothfeder

Praise for Driving Honda

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

Fascinating and insightful

Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

Fascinating and insightful

Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

Superb, gripping. Although ostensibly about Honda, Rothfeder's new book is essentially a powerful corporate parable about how sticking to your guns can lead to real success

Fascinating and insightful

Makes a strong case for considering Honda, rather than Toyota, as the best model of management for the 21st century

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