How Entrepreneurial Management Transforms Culture and Drives Growth

The Startup Way

Winner of the Business Book Awards 'Thought Leader' category 
 
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With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. 
 
Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. 
 
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. 
 
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

A fascinating, supremely useful read...Eric Ries has built a compelling case for entrepreneurial management to enable continuous transformation at scale

General Stanley McChrystal, Former General of the US Army and author of TEAM OF TEAMS

In the pivot-or-perish networked world of 21st century business, this is mission critical reading

The Startup Way is an indispensable resource for companies, big and small, looking for faster, more sustainable ways to grow

A wonderful decoder ring for those seeking to create, nurture and sustain entrepreneurial thinking in companies at any size and scale. Rich with case studies showcasing real world applications and lessons learned

Eric Ries just might be the new Peter Drucker. This masterpiece unpacks what it takes to achieve innovation at scale in modern organizations. Ries provides leaders the right mindset and methods for building big organizations where people work much as entrepreneurs do in the best little startups.

Robert I. Sutton, Professor of Management Science and Engineering and Professor of Organizational Behavior at Stanford, author of THE ASSHOLE SURVIVAL GUIDE

Eric Ries is an entrepreneur and the author of the international bestseller The Lean Startup, which has sold over one million copies and has been translated into over thirty languages. He has founded a number of startups including IMVU, where he served as CTO, and he has advised on business and product strategy for startups, venture capital firms, and large companies, including General Electric, where he partnered to create the FastWorks program. Eric has served as an Entrepreneur-in-Residence at Harvard Business School, IDEO, and Pivotal and he is the founder and CEO of the Long-Term Stock Exchange.

With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement. Concepts like minimal viable product, A/B testing and 'pivoting' changed the language of business. Now he turns his attention to companies of all sizes - and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation. 
 
In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments. 
 
The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It's a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

The Million Copy Bestseller Driving Entrepreneurs to Success

The Lean Startup

THE INTERNATIONAL BESTSELLING SENSATION 
 
'The Lean Startup changes everything.' - Harvard Business Review 
 
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Most new businesses fail. But most of those failures are preventable. 
 
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. 
 
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. 
 
With over a million copies sold across the globe, now is your time to think Lean.

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles

Dan Heath, coauthor of Switch and Made to Stick

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book

The Lean Startup will change the way we think about entrepreneurship

Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation

Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape

I know of no better guide to improve the odds of a startup's success

Mitchell Kapor, Founder, Lotus Development Corp

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business

The Lean Startup changes everything

You should think like a lean startup even if you're not a lean startup

THE INTERNATIONAL BESTSELLING SENSATION 
 
'The Lean Startup changes everything.' - Harvard Business Review 
 
---------- 
 
Most new businesses fail. But most of those failures are preventable. 
 
The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. 
 
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You'll learn how to test your vision continuously, adapting and adjusting before it's too late. 
 
With over a million copies sold across the globe, now is your time to think Lean.

Eric Ries

Magnificent.... It is everything I have intuitively believed translated to paper.

The best and most important business book of the year.

Dan Heath, New York Times bestselling author of Reset

If you want to build a company that will be making the world a better place a hundred years from now, it’s not enough to be a great person with good intentions–you need to consciously build incorruptible governance. Ries shows you how. Indispensable!

Kim Scott, bestselling author of 'Radical Candor'

Eric Ries gives founders a playbook to help avoid the inevitable pitfalls and find your path to the business you set out to create.

This profound book will inform and infuriate, and then it will help you see a path forward. It should be required reading for anyone who manages (or has a manager). Gravity is real.

Seth Godin, bestselling author of 21 books, including 'This is Strategy'

A must-read for any founder, board member, investor, or consumer who cares about protecting entrepreneurship, innovation, and the productive power of capitalism from the dangers of short-term thinking—and for anyone who recognizes the importance of trustworthy and enduring institutions for a  thriving democracy.

Reid Hoffman, Co-Founder of LinkedIn and bestselling author of Superagency

Incorruptible destroys the myth that only sleazy founders and companies get rich. Eric Ries shows you how to build a mission-driven company that will be humane, ethical, and make piles of money for decades. And Eric's charm, wonderful writing, and warm wisdom make this book a rare joy to read.

Robert I. Sutton, Professor Emeritus at Stanford and bestselling author of eight books

Incorruptible is the rare business book that is both a moral compass and a practical playbook. Ries shows us, with rigor and optimism, how to build organizations that are worthy of our trust.

Frances Frei, UPS Foundation Professor of Service Management, Harvard Business School

If you want the world to be a better place than it is, this book is a good place to start.

Tim O’Reilly, Founder and CEO, O’Reilly Media

Incorruptible demonstrates the importance of mission-driven leadership and defying the status quo to build organizations that withstand the test of time.

Ken Chenault, chairman and managing director, General Catalyst and former chairman and CEO, American Express

After authoring the most important business book of the 2010s, Eric Ries has done it again.... If you’re a founder, a CEO planning an IPO, an investor seeking epic outcomes — stop now and read Eric’s book.  It will change your life.

Eric Ries makes a compelling case that governance is not an administrative afterthought but a creative act at the very heart of building enduring companies. Incorruptible explains why even visionary founders lose control of their companies—and it shows how intentional governance can enable builders to achieve escape velocity.

Scott Stern, David Sarnoff Professor of Management at the MIT Sloan School of Management

Incorruptible is Eric Ries at his most ambitious and original.... This is a practical manifesto for building mission-driven companies that survive success without killing the golden goose.

Thomas R. Eisenmann, Howard H. Stevenson Professor of Business Administration, Peter O. Crisp Faculty Chair, Harvard Innovation Labs, Co-Unit Head, Entrepreneurial Management

I've read countless business books, but this is the first that had me in tears not out of sadness, but because it gave me hope.... Incorruptible is not just a book. It's permission. It's a blueprint. And it's proof that you're not crazy for wanting to build something that's both wildly successful and deeply good, something that lasts. For any founder who truly wants to make a difference, this is a must read.”

Vlada Bortnik, founder and CEO of Marco Polo

As a mission-driven founder, this is the book I wish I’d had while building. Ries offers both a new vocabulary and concrete, hard-won examples for how to create real value without losing your soul at scale. He explains why mission and massive growth so often end up at odds—and, more importantly, how founders can be intentional about choosing a different path.

Why Good Companies Go Bad and How Great Companies Stay Great

"Magnificent." - Rory Sutherland 
 
"Indispensable!" - Kim Scott, New York Times bestselling author of Radical Candor 
 
"The best and most important business book of the year." - Dan Heath, New York Times bestselling author of Reset 
 
The Lean Startup transformed how a generation of entrepreneurs build products and sparked a global movement for smarter, faster innovation. Now Eric Ries takes the next step, asking a deeper question: how can we build companies that stay true to their mission once they succeed? 
 
In Incorruptible, Ries reveals the hidden forces that cause even great organizations to drift from their values and shows how to design businesses that can withstand that pressure. Drawing on two decades of work with founders, CEOs, and investors around the world, offers the blueprint for “mission-locked” organizations that can grow, prosper, and endure without losing their soul. 
 
Including wide-ranging examples such as Cadbury, John Lewis Partnership, Vanguard and Anthropic, Incorruptible uncovers the urgent need for purpose-driven leadership. It gives every builder, founder, executive, investor or citizen the tools to create enterprises that uplift rather than exploit. 
 
We all have a role to play in shaping a better future. This book is the place to start.

Eric Ries

Praise for Incorruptible

Magnificent.... It is everything I have intuitively believed translated to paper.

The best and most important business book of the year.

If you want to build a company that will be making the world a better place a hundred years from now, it’s not enough to be a great person with good intentions–you need to consciously build incorruptible governance. ...

Magnificent.... It is everything I have intuitively believed translated to paper.

The best and most important business book of the year.

If you want to build a company that will be making the world a better place a hundred years from now, it’s not enough to be a great person with good intentions–you need to consciously build incorruptible governance. ...

Magnificent.... It is everything I have intuitively believed translated to paper.

The best and most important business book of the year.

If you want to build a company that will be making the world a better place a hundred years from now, it’s not enough to be a great person with good intentions–you need to consciously build incorruptible governance. ...

Books by Eric Ries

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