An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit.
David Rowan, editor, WIRED
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.
The Observer
How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce ...
Sunday Times (Books of the Year)
An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit.
David Rowan, editor, WIRED
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.
The Observer
How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce ...
Sunday Times (Books of the Year)
An astute and perceptive guide to the new rules for making money in a radically disrupted internet economy. This book deserves to be a hit.
David Rowan, editor, WIRED
From the commercial vortex of the internet, Lovell has neatly forged The Curve, a comprehensive consumer-buyer model any business can lucratively exploit.
The Observer
How do you make money when cyberspace is heaving with freeloaders who expect to get their news, games, software and music free? Nicholas Lovell offers a new business orthodoxy: he reckons the key to online commerce ...