- Imprint: Penguin
- ISBN: 9780241246962
- Length: 256 pages
- Price: £11.99
Hooked
How to Build Habit-Forming Products
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A BRAND NEW EDITION WITH AN UPDATED FOREWORD
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
THE INTERNATIONAL BESTSELLER | OVER 500,000 COPIES SOLD WORLDWIDE
Why do some products capture our attention while others fade into obscurity?
What makes us check our phones, open an app, or scroll a feed without even thinking?
Is there a repeatable pattern behind how technology hooks us?
In Hooked, Nir Eyal reveals the secret psychology behind the world’s most engaging products. Introducing the groundbreaking Hook Model - Trigger ? Action ? Variable Reward ? Investment - Eyal uncovers how products from Apple, Twitter, Instagram and Google create lasting user habits and how you can ethically harness these principles to build products people love.
Packed with cutting-edge behavioural science, case studies, and practical frameworks, Hooked is both a manual for product designers and a mirror for anyone curious about their own habits.
Details
All editions
- Hardback 2019
- Paperback 2026
- Ebook 2014