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Dream Crazy Big

The Unlikely Story of Canva

Ask Google for the 'best business biographies' and it'll return a list of similar subjects: Elon Musk, Steve Jobs, Jeff Bezos, Rupert Murdoch, Phil Knight, Warren Buffet and John Rockefeller.
There is a huge and underserved market of readers who don't see themselves in these characters. And they are starving for a new story.

Melanie Perkins is the founder and CEO of the graphic design platform Canva. At just 36 years-old, she has built one of the fastest growing companies in history from her home in Sydney, Australia. She has upended the leadership model of her Silicon Valley peers and is creating a blueprint for a generation of entrepreneurs to change the world. Canva is currently valued at US $29 billion making Melanie one of the most successful self-made women ever. Alongside this, Melanie and her co-founder have also pledged to donate 30% of the company, almost all of their personal wealth, to philanthropy.

Dream Crazy Big blends vivid storytelling with intimate reflections from all the significant characters of the Canva success story. It shows how Melanie has spearheaded a corporate culture that has made her company one of the world’s most-used brands and a TIME100 most influential company to work for. A powerful advocate for business for good, Melanie and her leadership team lead from example and illustrate how to make impactful societal changes at scale via Canva’s resources and userbase. Driven by Canva’s 12 success principles for business and featuring exclusive interviews with Canva supporters and allies including Guy Kawasaki and Bob Iger, this exploration of the Canva story will inspire wannapreneurs and aspiring business leaders the world over to do things differently.

About Rebekah Campbell

Rebekah Campbell is a close friend of Melanie Perkins and a successful serial entrepreneur and writer. Her last business ‘Hey You’ is used by more than 1 million Australian users to order and pay at cafes and hospitality businesses. An expert in disruptive strategies, she has written for the New York Times, and her work has been featured by the likes of The Guardian, Inc. and The Sydney Herald.
Details
  • Imprint: Ebury Edge
  • ISBN: 9781529147186
  • Length: 272 pages
  • Price: £16.99
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