Auto Biography

An A-Z of Cars

A highly entertaining, clued-up and panoramic guide to cars by Mat Watson, the world’s most followed car journalist on social media

Mat Watson knows everything there is to know about cars.

In his 25-year career as a motor journalist, he has driven and tested every vehicle under the sun, from engineering marvels such as the Bugatti Chiron and Ferrari F50, to the grand-touring stalwarts of highways and motorways the world over – Audis, Volvos, Fords, Fiats, Citroens, Mercedes and Teslas – to absolute crapheaps which should never have made it out of the factory gates. He has crawled into hundreds of boots, peered under thousands of bonnets, kicked tens of thousands of tyres, and has perfected a nose for what makes a beautiful, brilliant and, sometimes truly atrocious, car.

Trusted and loved by his many millions of followers online, Mat’s seal of approval is sought by car manufacturers the world over. His signature unserious yet highly informed style has granted him exclusive access to the biggest launches, the most exclusive cars, and the best in-car snacks.

In Auto Biography, his long-awaited first book, Mat presents his own 100% completely correct and highly opinionated guide to the world of cars. From Aston Martin to Kia, BMW to Porsche, he offers up discerning and pithy takes on all the major car manufacturers, telling stories and sharing insider information that has never before been heard, as well as exploring all manner of hot button topics and debates in the automotive world:
  • What really makes a good car, and what makes a bad one?
  • What is the best gadget he’s ever seen on a car?
  • What’s better, electric or petrol?
  • Which car brand has the best insignia?
  • What’s the best car to buy for your mum?

About Mat Watson

Mat Watson has been a motoring journalist for nearly 25 years, but his journey here took some unexpected turns. After earning a chemistry degree at the University of Edinburgh, Mat trained as a chartered accountant at PwC from 1995 to 1998. Realising numbers weren’t for him, he pursued journalism, completing a course in 1999 before kickstarting his career at the Southend Evening Echo in 2000. In 2001, he joined Dennis Publishing, where he began writing for Auto Express. Mat quickly rose through the ranks, eventually presenting video reviews for autoexpress.co.uk and carbuyer.co.uk. As head of motoring videos at Dennis, he helped grow their digital presence to 800,000 followers and over 250 million views online. In 2016, Mat joined Carwow to launch their YouTube channel, which he’s transformed into one of the world’s most followed car accounts. The main channel boasts over 10 million subscribers and over 4.3 billion views, complemented by localised versions in multiple languages, reaching an additional 4.3 million subscribers globally. As Carwow’s Chief Content Officer, Mat also oversees editorial content across their websites and magazines, including Auto Express and Evo. Mat’s expertise extends beyond digital platforms, having written for The Sunday Times, Daily Mail, Sun, and Daily Telegraph, and appearing as an expert and host on BBC and ITV programs, including ITV4's motoring show I Want That Car in 2013. In addition to Carwow, Mat has built a significant personal following across YouTube, Instagram, Facebook, TikTok, and Twitter, with a combined audience of over 3.8 million. Today, he’s regarded as one of the world’s most trusted and popular motoring journalists.
Details
  • Imprint: Penguin
  • ISBN: 9781804958407
  • Price: £14.00
All editions