We work with best in class licensing partners across all categories to ensure our brands are represented by quality, innovation and design-led product development.
We are proud of our strong relationships with retailers, ensuring continued visibility for our brands through instore positioning and cross category promotions.
We work collaboratively with brilliant and diverse partners to find innovative ways of bringing our brands to new audiences.
We produce immersive and exciting experiences, allowing our characters and stories to leap off the page creating special memories for generations of fans.
We work with global production companies to bring our stories to life through the magic of live theatre and music.
We own an extensive collection of original artwork, from Beatrix Potter, Cicely Mary Barker and Ladybird Books. We work with international galleries and museums to showcase these national treasures, offering continued public access and education around the history of our brands.
Each of our brands is represented across dedicated digital and social platforms. Our website and social media teams create exciting, relevant content to ensure that the audience for each brand remains engaged and entertained.
We work alongside the biggest film and TV production houses as co-producers and licensors, allowing our brands to evolve in dynamic ways to reach new generations of fans via big and small screens.