Our Audiences


Working in partnership with our publishing houses, the Audiences department uses insight and creativity to connect our authors with audiences.

Each of our teams plays a different role in making this happen. The Consumer Insight team brings our publishing houses closer to our audiences – both new and existing – by providing valuable insight. The Audience & Digital Development team champions authors and sells books by speaking directly to the most valuable audiences in the UK. And Penguin Live creates new commercial opportunities for our authors and brands that go far beyond the written word.

All of which puts our authors, books and brands at the heart of readers’ lives; and readers at the heart of everything we do.