Our Brands

We work with licensees and licensing agents in the UK and internationally to bring our brands to life.

We find new ways to tell the world’s favourite stories

Stories have always been at the heart of Penguin Random House.  For many years, these stories and characters lived mainly in books, but nowadays they’re providing the magic and wonder for all kinds of different consumer and digital products, TV series, films and live events.

What we can offer

  • Full service agency: sales, contracts, royalties and reporting
  • Brand management of both classic and emerging properties
  • Long-term brand investment and support
  • Consolidated brand activity across publishing and consumer products
  • Global and diverse network of international licensing agents and consultants
  • Cross-promotion opportunities with our commercial and promotional partners
  • Expert exhibition curation and extensive archives with original content and material

Who we work with

We find market-leading licensees to produce quality, desirable products that embrace the values of our brands.

  • We stretch our brands across major retailers, from high-street giants to traditional bookshops and the burgeoning independent and museum sector.
  • We work with best-in-class PR, Marketing and Social Media contacts to drive awareness and raise the profile of our brands.
  • We drive key corporate partnerships to heighten the opportunity for fans to engage with the world of their favourite character, beyond the book.


Peter Rabbit (Classic)

Peter Rabbit™ (Classic)

Peter Rabbit has become a global icon, recognisable to parents, grandparents and children the world over since the publication of Beatrix Potter’s The Tale of Peter Rabbit in 1902.

Ladybird Books: The Vintage Collection

Ladybird Books: The Vintage Collection

An iconic collection with an incredible treasure trove of more than 7,000 illustrations, capturing a snapshot of British life from the 1940s to the 1980s.

The Snowman and The Snowdog

The Snowman™ and The Snowdog

The Snowman and The Snowdog, first screened in 2012, extends the appeal of the original film to a whole new generation and has introduced children to a loveable new character, The Snowdog.

Flower Fairies

Flower Fairies™

Cicely Mary Barker’s beautifully illustrated Flower Fairies has enchanted children and adults around the world since their first publication in 1923.

Hairy Maclary and Friends

Hairy Maclary and Friends™

Hairy Maclary is always ready for mischief with his posse of pooches. He has captured the imagination of children around the world with his rhyming adventure stories.

Peter Rabbit (Animation)

Peter Rabbit™ (Animation)

Our newly animated Peter Rabbit captures a world of adventure and the great outdoors, and particularly appeals to young imaginations. The series champions curiosity, friendship and discovery.

The Snowman

The Snowman™

Raymond Briggs’s much-loved seasonal favourite was first published in 1978 and adapted for film in 1982.



Eric Hill’s loveable puppy has been a part of everyone’s early childhood since Where’s Spot?. A firm favourite with preschoolers, Spot’s toddler-like behaviour introduces children to new experiences, friendship and play.

Topsy and Tim TV

Topsy and Tim TV

Everyone’s favourite twins Topsy and Tim are entertaining a whole new audience in CBeebies’ first live-action drama for preschoolers, with experiences including starting school and visiting the dentist.

Puffin Rock

Puffin Rock

Puffin Rock is an animated pre-school series set on a beautiful Irish island. Puffling siblings Oona and Baba’s adventures teach viewers about nature and reflect everyday preschool challenges.

Matt Sewell's Birds

Matt Sewell's Birds

Graffiti artist and illustrator Matt Sewell is well known in the bird world, having been artist-in-residence on BBC2’s Springwatch Unsprung and painted wall murals for the RSPB. His illustrations can be found in five books published by Ebury Press and have been extended into a range of merchandise covering stationery and giftware.

Jessie Cave's Love Sick

Jessie Cave's Love Sick

Jessie Cave is a successful actress and comedian, best known for her role as Lavender Brown in the Harry Potter films. She has been posting a doodle-a-day on Twitter for the past five years, exploring today’s world of relationships lived through social media. Hilarious yet pithy, her illustrations can be found on a range of merchandise covering stationery and giftware.

Ian Fleming

Ian Fleming – naval intelligence officer, travel writer and, most famously, creator of James Bond – led a flamboyant life. He travelled widely to research his books and from the 1950s spent the beginning of each year at his Jamaican house, Goldeneye, to write his novels. His rich story and love of luxurious brands lends itself to high-end brand collaborations.

Swallows and Amazons

The Swallows & Amazons series is a modern British classic. Set in the Lake District and the Norfolk Broads, Arthur Ransome’s 1930s tales centre on six children and their idyllic summer holiday adventures. With a live-action movie release in 2016 and a “Ransome Summer of Adventure” in 2017, the merchandise range is centred on adult gifting and children’s outdoor product and apparel.